Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional

  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Updated: Oct 05, 2026
  • Q & A: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Distribution12%- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
- Curate fields available in a particular report or dashboard
  • 1. Manage report components
  • 2. Customize dashboards
- Schedule and share reports with key stakeholders
  • 1. Configure report scheduling
  • 2. Share projects securely
Reporting32%- Determine appropriate visualizations or tables to address business questions
  • 1. Select visualization types
  • 2. Configure reporting tables
- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
Data Analysis26%- Evaluate audiences to share with other AEP tools
  • 1. Activate audiences
  • 2. Create audience segments
- Perform exploratory analysis and interpret results to provide insights
  • 1. Analyze customer journeys
  • 2. Interpret business trends
- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
Components30%- Build non-admin components to address business questions
  • 1. Customize workspace components
  • 2. Create derived fields
- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question #1

Which visualization do you choose to visualize and analyze exact customer paths?
Response:

  • A. Flow
  • B. Scatterplot
  • C. Cohort table
  • D. Treemap
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #2

An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

  • A. Summary Number
  • B. Flowchart Visualization
  • C. Summary Change
  • D. Text
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #3

Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

  • A. Event Filters
  • B. Identity Filters
  • C. Metric Filters
  • D. Campaign Rules
Reveal Solution  Discussion  0

Correct Answer: A,C  🗳️

Question #4

Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:

  • A. Enable metric filters based on "Order Value."
  • B. Use a calculated metric to count unique orders.
  • C. Adjust the purchase event filter to include only "Order Completed" events.
  • D. Update the segment timeframe to the last 90 days.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #5

An insurance organization wants to build a dashboard for its agents. The dashboard should have the ability to select an agent value (agent is captured in a schema dimension). It should also have the ability to select four major cities covered by corresponding agent. A Workspace report is already created with a panel having required data and provided to you.
As a CJA Business Practitioner, you plan to update this workspace panel by creating two quick filter with rules as below.
Quick Filter 1: Agent = Agent Name
Quick Filter 2: City = City 1 OR City = City 2 OR City = City 3 OR City = City 4 You realize later the solution approach is invalid. What could be the possible reason for this approach to be invalid?
Response:

  • A. Quick filters cannot be applied to schema dimensions.
  • B. Only 1 Quick filter can be created for 1 panel.
  • C. Quick filter supports only 1 rule per filter.
  • D. Quick filter does not support 4 rules.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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