Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

Exam Code: MC-202
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Updated: Oct 12, 2026
Q & A: 162 Questions and Answers

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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing Best Practices	15%	- Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability
Topic 2: Insights and Analytics	10%	- Analyze email performance and tracking data
Topic 3: Content Creation and Delivery	24%	- Configure and execute email sends - Manage content using Content Builder
Topic 4: Subscriber and Data Management	26%	- Manage subscribers, lists, and data extensions - Configure segmentation and audiences
Topic 5: Marketing Automation	26%	- Configure automations using Automation Studio - Configure and execute journeys using Journey Builder

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A. Import a metadata tag index for the stock art so the images are searchable
B. Select categories and content type from the import dropdown when importing images.
C. Configure Eastern Content Tagging to automatically tag stock art.

Reveal Solution Discussion 0

Correct Answer: A 🗳️