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| Section | Weight | Objectives |
|---|---|---|
| Troubleshooting and Administration | 8% | - Identify and resolve common delivery and configuration issues - Manage user permissions, preferences, and account settings - Verify activity setup and implementation |
| Planning and Strategy | 26% | - Identify optimization opportunities based on business KPIs and data analysis - Assess audience requirements and define targeting criteria - Select appropriate analytics sources for reporting - Construct test hypotheses and define success metrics |
| Configuring, Executing and Managing Activities | 50% | - Create and manage experiences using both composers - Apply audience targeting and segmentation rules - Manage traffic allocation, goals, and settings for activities - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities - Differentiate between Visual Experience Composer and Form-Based Experience Composer |
| Analyzing and Reporting Results | 16% | - Generate and customize reports in Adobe Target - Evaluate statistical significance and confidence levels - Derive insights and recommendations from test outcomes - Interpret activity results and performance metrics |
1. Which steps can improve the reliability of A/B Test results? (Select two.)
A) Define success metrics before starting the test
B) Use a single variation to simplify data analysis
C) Change traffic allocation dynamically during the test
D) Run the test until statistical significance is achieved
2. A client wants to launch a landing page test targeting users in North America with an interest in outdoor activities.
Which audience requirements would ensure proper targeting?
A) Users visiting the homepage within the last week.
B) Users who completed a purchase in the last six months.
C) Users based in North America who previously viewed outdoor products.
D) All users who visited the website in the last month.
3. A Target practitioner observes that an active experience is not displaying for certain audience segments. Upon checking the Experience Cloud Debugger, they notice the targeting rules are configured correctly, but the experience still fails to qualify.
What should they check next?
A) Recreate the audience and relaunch the activity
B) Verify that the experience is active and approved
C) Update the reporting source in the activity settings
D) Increase the traffic allocation for the experience
4. A travel website wants to test whether displaying "Last 3 seats remaining" increases ticket bookings.
What is the best primary metric for this test?
A) Add-to-Cart Rate
B) Page Views
C) Ticket Bookings
D) Session Duration
5. Which situation is being considered when the "Show default content for all other activities" setting is toggled to the "on" position?
A) The activity intended to QA may not show if there are collisions between the activity under testing and other live activities.
B) The activity content is shown in isolation only for specific audiences.
C) Metrics increment for the viewed activities are only in the QA reporting environment.
D) The preview content is shown in isolation without considering all other live activities on the same page/Target request.
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |
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