IBM M2040-724 : IBM Kenexa Talent Engagement Sales Mastery Test v1

  • Exam Code: M2040-724
  • Exam Name: IBM Kenexa Talent Engagement Sales Mastery Test v1
  • Updated: Aug 08, 2026
  • Q & A: 54 Questions and Answers

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IBM M2040-724 Exam Syllabus Topics:

SectionObjectives
Topic 1: Sales Methodology and Value Messaging- Solution-based selling approach
  • 1. Identifying customer HR pain points
    • 2. Mapping solutions to business outcomes
      - Value articulation
      • 1. Competitive differentiation of IBM Kenexa
        • 2. ROI and productivity improvement messaging
          Topic 2: IBM Kenexa Talent Engagement Portfolio Overview- IBM Smarter Workforce and Talent Engagement positioning
          • 1. Talent acquisition and engagement ecosystem overview
            • 2. Core value proposition of Kenexa solutions
              - Key product components
              • 1. Recruitment and onboarding tools
                • 2. Employee engagement and performance management
                  Topic 3: Implementation and Industry Use Cases- Customer success outcomes
                  • 1. Workforce analytics adoption benefits
                    • 2. Retention and performance improvement metrics
                      - HR transformation scenarios
                      • 1. Employee engagement improvement use cases
                        • 2. Talent acquisition optimization
                          Topic 4: Customer Engagement and Sales Execution- Sales cycle management
                          • 1. Lead qualification and opportunity development
                            • 2. Deal progression and stakeholder alignment
                              - Product demonstration and positioning
                              • 1. Demo structure and storytelling
                                • 2. Handling objections and competitive comparison

                                  IBM Kenexa Talent Engagement Sales Mastery Test v1 Sample Questions:

                                  1. Which one of the following is a recognized opportunity accelerator for a Kenexa Survey Solution?

                                  A) How do we show customers how to administer a good engagement survey strategy
                                  B) How do we define a survey strategy for existing engagement survey customers
                                  C) How can we help customers increase engagement to drive organizational performance
                                  D) How can we help customers interpret engagement survey results


                                  2. Which of the following is recognized as one of the world's top drivers of Engagement?

                                  A) Satisfaction
                                  B) Future Vision
                                  C) Contribution
                                  D) Effort


                                  3. According to the audio recording, when building and executing an assessment strategy, what are the desired outcomes from the first 2 years of that strategy?

                                  A) Improving process efficiencies
                                  B) Improving Revenue
                                  C) Improving Company Performance
                                  D) Improving Customer Satisfaction


                                  4. How many custom assessments have Kenexa development and validated?

                                  A) 500
                                  B) 1000
                                  C) 5000
                                  D) 3000


                                  5. When selling assessments, what is one of the most important things to understand about the organization to help accelerate an opportunity?

                                  A) Understanding of the company's job families
                                  B) The number of people who left the organization
                                  C) What business they are in
                                  D) The priorities of each of the lines of business


                                  Solutions:

                                  Question # 1
                                  Answer: C
                                  Question # 2
                                  Answer: B
                                  Question # 3
                                  Answer: C
                                  Question # 4
                                  Answer: B
                                  Question # 5
                                  Answer: A

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