PDMA NPDP : Product Development Professional (NPDP) Certification Exam

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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The primary benefit of a Focus Group in marketing research is _____.

A) Low cost
B) The ability to develop broad insights
C) Ease of execution
D) Deep insights

2. A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

A) Factor analysis
B) Test marketing
C) Focus group
D) In-house alpha testing followed by beta testing

3. Which of these considerations affect the product and platform roadmap?
I. When new technology is available for use in a next-generation platform product II. The rate and time at which competitors introduce new generations of platforms III. When the investment in a platform is paid off IV. How frequently the market demands freshening of the product line

A) I, III, IV
B) I, II, III, IV
C) II, III, IV
D) I, II, III

4. Strategic platform and/or driving decisions, usually under the control of the new product marketing manager, include which of the following?

A) Determining what customer acceptance measures to use to define success
B) Determining whether to outsource manufacturing
C) Determining what issues to track in a launch management system
D) Determining how to position the product versus the competition

5. The purpose of the Testing & Validation Stage is to test and trial the product in the market, the lab and the production system.

A) True
B) False

Solutions: