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Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101
- Exam Code: EEB-101
- Exam Name: Essentials for Marketing Cloud Email Marketers
- Updated: Oct 09, 2026
- Q & A: 157 Questions and Answers
About Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101 Exam
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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Creation & Testing | 25% | - Dynamic content and personalization - Email Studio tools and editors - Preview, test send, and validation - Sender authentication (SPF, DKIM, DMARC) |
| Sending & Automation | 20% | - Journey Builder fundamentals - Triggered emails and transactional sends - Automation Studio basics - Guided sends and user-initiated sends |
| Email Marketing Concepts & Best Practices | 20% | - Email marketing fundamentals - Email design and accessibility best practices - Deliverability and sender reputation - Compliance and regulations (CAN-SPAM, GDPR, CASL) |
| Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards - Interpreting results and optimization |
| Subscriber & Data Management | 25% | - Import/export and data quality - Segmentation and audience creation - Data extensions and list management - Subscriber status and preferences |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question #1
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
- A. The send is canceled when the approval is withdrawn.
- B. The Send is paused unit is approved again.
- C. The originally approved version of the email will be sent.
Correct Answer: C 🗳️
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Question #2
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Path Optimizer
- B. Google Analytics Audience
- C. Einstein Engagement Scoring
Correct Answer: C 🗳️
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Question #3
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?
- A. SQL Query
- B. Data Filter
- C. Filtered data extension
Correct Answer: B 🗳️
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Question #4
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?
- A. Automation Studio
- B. Behavioral Triggers
- C. Journey Builder
Correct Answer: C 🗳️
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Question #5
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
- A. The template must be approved before updates are reflected.
- B. The email must be recreated using the updated template.
- C. 'Update Email Now' needs to be applied to each email.
Correct Answer: C 🗳️
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