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GCCC Strategic Communication Management Professional Sample Questions:

1. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Recommend that the senior executive adapt the presentation for each audience.
B) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
C) Reach out to a contact in each location and request audience feedback after the presentation.
D) Rewrite the materials for each audience and forward them to the executive.

2. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To develop an internet strategy and monitor public opinion about the client and firm
B) To sway public opinion to the client's innocence before a jury is selected
C) To enhance the firm's reputation for accepting difficult cases
D) To take charge of the story line to ensure accuracy and a unified voice

3. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Overall cost of the tool and participant feedback on its functionality
B) Frequency of use and quality and volume of content shared between participants
C) The number of comments, videos, and photos posted
D) Number of departments represented and cost per active participant

4. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Seek clarification from your manager about the project parameters
B) Tell your manager that it is just not possible given current priorities and resources
C) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
D) Re-assess your team's priorities

5. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Confidence is enhanced.
B) Consistently positive media coverage.
C) They understand what to say and when.
D) Better media relationships.

Solutions: