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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
B) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
C) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
D) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

2. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) PET_ID_
B) CUSTOMER_ID_
C) EMAIL_ADDRESS_
D) ADDRESS_

3. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) Custom SQL Variable
B) ORA Variable
C) Entry Tracking Variable
D) Get Data Variable
E) Temporary Value Variable

4. You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A) Navigate to the Workbook and click the Validate button.
B) Navigate to the Workbook and click the EMD button.
C) Navigate to the Version Test screen and click the Workbook button.
D) Navigate to the Workbook and click the Version Test button.

5. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) In the SMS campaign message designer, you must enable link tracking for the campaign.
B) You mustpurchase Premium tracking in order to support link tracking in Responsys.
C) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
D) In the SMS campaign message designer, enable conversion tracking.
E) You must select a Responsys link table with the link names and URLs to be used in the SMS message.

Solutions: