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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
B) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.

2. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
B) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
C) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

3. You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

A) Data Switch
B) Conditional Branchlet
C) Stage Gate
D) Entry Tracking Variable
E) Timer Event

4. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
B) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
C) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
D) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.
E) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.

5. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A) Use the Manage Campaign screen.
B) Look in each folder until you find the campaign.
C) Use the Campaign Search feature.
D) Use the Campaign Debuggertool.

Solutions: