Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Import a metadata tag index for the stock art so the images are searchable
B) Select categories and content type from the import dropdown when importing images.
C) Configure Eastern Content Tagging to automatically tag stock art.

2. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A) DoNotTtad preferences
B) Bounced contacts from previous sends
C) Suppressed contacts from contact deletion

3. Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A) Report Snapshots
B) Google Analytics Integration
C) Tracking Extracts

4. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A) Tracking Data Extract
B) _Open data view
C) Total Opens measure

5. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) Responsive Aware
B) Mobile Aware
C) MobileResponsive

Solutions: