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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Broaden segmentation criteria to reach more diverse audiences.
B) Increase the frequency of email sending to boost engagement.
C) Scale back sending for specific ISPs until the issue subsides.

2. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Enhanced Dynamic Content
B) Einstein Content Selection
C) Einstein Coy Insights

3. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Import a metadata tag index for the stock art so the images are searchable
B) Select categories and content type from the import dropdown when importing images.
C) Configure Eastern Content Tagging to automatically tag stock art.

4. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) Audit Trail extract
B) SQL activity using data views
C) Tracking Data extract

5. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A) Salesforce CDP and Einstein Engagement Scoring
B) Automation studio and Query Activity
C) Journey Builder and Engagement Split

Solutions: