SASInstitute Customer Intelligence 360 Solution Consultant : A00-501

  • Exam Code: A00-501
  • Exam Name: Customer Intelligence 360 Solution Consultant
  • Updated: Aug 16, 2026
  • Q & A: 0 Questions and Answers

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SASInstitute A00-501 Exam Syllabus Topics:

SectionObjectives
Topic 1: SAS Customer Intelligence 360 Overview- Identity and customer data management
  • 1. Customer profiles and identity resolution
    • 2. Data ingestion and governance concepts
      - Platform architecture and core concepts
      • 1. Data flow and event processing basics
        • 2. SAS CI 360 components and services
          Topic 2: Audience and segmentation- Audience building
          • 1. Segmentation rules and filters
            • 2. Dynamic vs static audiences
              Topic 3: Customer journey orchestration- Channel orchestration
              • 1. Cross-channel coordination
                • 2. Email and digital channel activation
                  - Journey design and execution
                  • 1. Journey mapping concepts
                    • 2. Event-triggered campaigns
                      Topic 4: Analytics and reporting- Performance measurement
                      • 1. Campaign performance metrics
                        • 2. Attribution and reporting concepts
                          Topic 5: Campaign and content management- Campaign setup and execution
                          • 1. Offer and content personalization
                            • 2. Campaign lifecycle management

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