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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on IP address
B) Making an ID match based on an email address used to log into multiple devices
C) Making an ID match based on device type
D) Making an ID match based on operating system
E) Making an ID match based on browser type

2. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Exact number of users that will be classified into each category
B) Granularity of taxonomy categories
C) Offline file structure and content
D) Total volume of categories that they anticipate in their taxonomy

3. Which scenario requires taxonomy updates?

A) All categories have inventory of more than 10,000 users.
B) Some categories have more than 100,000 inventory.
C) No categories have inventory of more than 10,000 users.
D) Some categories have zero inventory.

4. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client needs a promotional category added to their taxonomy for a month-long sale.
B) A client wants to review their data activation integrations.
C) A client has run an inventory report, and wants to identify their highest-performing categories.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

5. Which two are attributes of third-party data? (Choose two.)

A) Free to use for activation, targeting, and analytics
B) Often billed directly by the media partner
C) Can be confirmed from multiple outside sources
D) Offered on a private marketplace, via direct sales to marketers

Solutions: