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Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215
- Exam Code: AP-215
- Exam Name: Marketing Cloud Intelligence Accredited Professional
- Updated: Oct 11, 2026
- Q & A: 64 Questions and Answers
About Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215 Exam
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Administration and Security | - User roles and permissions - Platform configuration - Data access control |
| Topic 2: Data Quality and Troubleshooting | - Data validation and monitoring - Performance optimization - Error handling and debugging |
| Topic 3: Analytics and Dashboarding | - Dashboard creation and configuration - Visualization best practices - Insights and reporting |
| Topic 4: Marketing Use Cases and Activation | - Cross-channel marketing insights - Campaign performance analysis - Business reporting use cases |
| Topic 5: Data Ingestion and Integration | - Data ingestion processes - Data sources and connectors - Data synchronization and scheduling |
| Topic 6: Data Modeling and Transformation | - Metrics and dimensions configuration - Normalization and harmonization - Data model structure and schema design |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question #1
Which two statements are correct regarding the Parent-Child configuration?
- A. Parent-Child allows sharing both dimensions and measurements
- B. Parent-Child links different tables based on shared key values
- C. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
- D. Parent-Child configurations can cause performances issues
Correct Answer: B,D 🗳️
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Question #2
An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:
The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?
- A. Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns. - B. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns. - C. Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns. - D. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
Correct Answer: D 🗳️
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Question #3
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
- A. It should not be checked in any of the three Data Streams.
- B. It should be checked in Data Stream B
- C. It should be checked in Data Stream A
- D. It should be checked in Data Stream C
Correct Answer: D 🗳️
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Question #4
An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:
Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?
- A.
- B.
- C.
- D.
Correct Answer: B 🗳️
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Question #5
What is the relationship between "Media Buy Key" and "Campaign Key"?
- A. One-to-one
- B. Many-to-one (one Campaign Key has many Media Buy Keys)
- C. One-to-many (one Media Buy Key has many Campaign Keys)
- D. Many-to-many
Correct Answer: B 🗳️
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