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Salesforce Media Cloud Accredited Professional Sample Questions:

1. A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

A) Google Ad Manager
B) Openx
C) Campaign Manager 360
D) Sizmek

2. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?

A) Google Ad Manager
B) Custom Ad Server
C) Tableau
D) Marketing Cloud Intelligence

3. A publisher is working with Agents, which is Home's agency, to advertise Home's products.
How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

A) Create a Home Account and Agents as a Contact on the Home Account.
B) Create a Home Account and create an Agents Account with a Brand Record Type.
C) Create a Home Account and create an Agents Account with an Agency Record Type.
D) Create Home and Agents as Accounts without specific Record Types.

4. What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers

A) Acts as a customer data platform
B) Acts as a data lake for customer data insights
C) Campaign reporting using Media Cloud and Ad Server data
D) Campaign performance using Media Cloud and Ad Server data

5. A customer has a requirement to allow the Operations team to edit Quote records in order to perform 'Create and Submit Order' action only when the corresponding opportunity has reached a specific status called 'Closed Won'. Sales users will remain as the record owners of Quotes and Orders for reporting purposes. The organization wide default setting for Quote and Order object is private.
How should a Consultant solve this requirement with minimal customization?

A) Share order records programmatically using Apex whenever Opportunity status is 'Closed Won'.
B) Configure role hierarchy, such that the Operations team is higher than the Sales users in the same hierarchy group.
C) Configure a criteria-based sharing rule to share order records once Opportunity status is 'Closed Won'.
D) Sales users will use manual sharing in order to share order records once Opportunity status is 'Closed Won'.

Solutions: