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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience and Inventory Management | 13% | - Describe inventory management and availability - Configure audience segments and targeting criteria - Configure rate cards and pricing models - Describe programmatic and direct sold inventory |
| Topic 2: Sales and Order Capture | 22% | - Configure guided flows for sales processes - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities - Describe the lead-to-order process |
| Topic 3: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Configure billing schedules and rules - Describe billing and invoicing processes - Describe revenue recognition and reporting |
| Topic 4: Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships - Explain how Media Cloud integrates with other Salesforce clouds |
| Topic 5: Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Describe the proposal creation and management process - Manage proposal approval workflows - Configure media plans and rate cards |
| Topic 6: Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows - Describe the order decomposition process |
Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
Correct Answer: D 🗳️
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A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?
Correct Answer: A,B 🗳️
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A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?
Correct Answer: B 🗳️
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Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"
Correct Answer: D 🗳️
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Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?
Correct Answer: D 🗳️
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